Our Work

At Carra, we take pride in transforming challenges into triumphs. Through strategic marketing and innovative approaches, we’ve propelled businesses and organizations towards unprecedented success. Explore some of our remarkable case studies:

Revitalizing Bissell Clinic: A Holistic Transformation
Through comprehensive rebranding and strategic marketing, the clinic successfully broadened its patient base and established itself as a trusted provider of chiropractic care, physical therapy, and holistic wellness solutions. 

Bissell Clinic faced the challenge of overcoming the perception of being a limited service provider and struggling to attract diverse patient groups. Additionally, their positioning as a Sports Medicine facility further hindered their reach. The goal was to broaden their patient base and establish themselves as a leading provider of chiropractic care, physical therapy, and holistic wellness solutions.

With the assistance of BB Marketing and Media, Bissell Clinic implemented a comprehensive rebranding and marketing strategy. They underwent a name change, becoming “Bissell Clinic – Be Well. Live Well” to align with their holistic wellness approach. The clinic revamped their website, optimizing it for search engines and incorporating user-friendly features for online appointments and bill payments. They engaged with their target audience through social media, targeted email campaigns, print ads, and direct mail, ensuring a robust presence across multiple channels.

The rebranding and marketing efforts delivered exceptional results for Bissell Clinic. They expanded their physical therapy capacity from one underbooked therapist to three highly respected therapists with waiting lists. Bissell Clinic’s commitment to holistic wellness and their expertise in assisting patients with complex healthcare decisions solidified their reputation as a trusted and reliable healthcare provider. They emerged as the leading chiropractic and physical therapy provider in the area, experiencing a surge in patient bookings and higher profits. This successful transformation emphasizes the significance of strategic branding and marketing in driving business growth within the healthcare industry. Bissell Clinic’s dedication to holistic well-being and their effective marketing strategies positioned them as a trusted destination for comprehensive multidisciplinary healthcare.

From Ticket Slump to Sold-Out Success: iFlourish Women’s Conference
Faced with low ticket sales just weeks before the event, the event planner sought Carra’s expertise. Through a targeted media outreach strategy and highlighting well-known local speakers, the event gained media placements and generated buzz.

The event planner for iFlourish Women’s Conference faced the challenge of low ticket sales, with less than a third of the target achieved just weeks before the event. Despite initial marketing efforts through social media and other channels, they needed a last-minute solution to increase ticket sales. Carra was brought on board to secure media placements and devise a social media strategy to boost visibility and drive ticket purchases.

Carra began by understanding the target audience and their media consumption habits. They crafted a targeted media outreach strategy, pitching the event to local TV stations, newspapers, and online publications. To make the event more newsworthy, Carra emphasized the participation of well-known local speakers in their press releases and pitches. These efforts aimed to generate media coverage and create buzz around the event.

Carra’s media outreach campaign resulted in significant success. The event gained media placements, including a feature on a local TV morning show, leading to a substantial increase in ticket sales. The event planner was thrilled with the outcome and praised Carra’s expertise in media outreach and strategy. This event’s success showcases the effectiveness of targeted media relations in achieving marketing goals for events and emphasizes the value of strategic messaging to drive success.

Empowering First Responders: Marketing 911 At Ease International
Facing low awareness and engagement, the non-profit organization struggled to reach its target audience. Carra crafted a powerful marketing strategy, press outreach, and engaging digital content.

Our non-profit client, specializing in mental health services for first responders, faced the challenge of low awareness and engagement from their target audience. Despite offering confidential counseling services with licensed therapists, the organization struggled to connect with first responders and communicate the availability of these vital services.

To address this challenge, our team devised a comprehensive press and marketing strategy. We focused on three key components: marketing strategy, press outreach and strategy, and digital content creation and marketing assets. In the marketing strategy, we identified the needs and challenges of the non-profit, gathered demographic data, and crafted powerful messages highlighting the benefits of their counseling services. For press outreach, we created a media kit, drafted a press release, and established a media list to pitch the story. Simultaneously, we developed digital content, such as brochures, fundraising materials, social media accounts, and newsletters, to expand outreach and engagement. We also organized special events and collaborated with partners to further amplify the organization’s message and support.

Through impactful press releases and media coverage, we raised awareness of the non profit’s services on national and local platforms. Our engaging digital content, fundraising materials, and internal communications successfully informed and involved staff, volunteers, and stakeholders. By connecting with first responders and securing crucial funding, our comprehensive strategy made a meaningful impact in their lives. This campaign demonstrates the power of targeted communication, thoughtful content creation, and strategic collaboration in driving positive change within the non-profit sector.